Our Expertise and Team
Our paid media team holds certifications across various platforms, staying ahead of industry trends and best practices and has extensive experience in creating and managing campaigns across various platforms, including Facebook, Instagram, TikTok, LinkedIn, Google, and Bing. We also excel in banners, display advertising, and programmatic advertising.
Solution Overview
We provide comprehensive paid media solutions across multiple channels:
- Social Media Ads: Campaigns on platforms like Facebook, Instagram, TikTok, and LinkedIn.
- Search Ads: Effective advertising on Google and Bing to capture intent-driven traffic.
- Display Advertising: Banner ads and programmatic solutions for broad reach and brand awareness.
We provide an end -to-end paid media solution:
- Setup and Strategy: Target audience identification, platform selection, keyword research, and media plan creation.
- Ongoing Optimisation: Comprehensive optimisation across creative, audience demographics, budgets and bidding, keywords and placements, and scheduling to ensure maximum ROI.
How We Help Agencies Succeed with Paid Media
Paid media is complex and requires a vast range of knowledge and skillsets.
We provide agencies with an enhanced paid media solution, offering scale, expertise and skill beyond what a small in-house team can offer. This allows agencies to deliver superior advertising campaigns that drive results and exceed client expectations.
Why Choose Us?
Managing paid campaigns requires focus and constant monitoring. Sonnet’s white-label paid media specialists run data-driven campaigns that maximise ROI, while you keep full client ownership. Scale your paid media offering without the cost of in-house hires.
FAQs
What platforms does Sonnet manage paid campaigns on?
We run campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and programmatic networks. This means your agency can offer multi-channel paid advertising without needing in-house specialists.
How does the white-label paid media model work?
Sonnet manages campaigns behind the scenes while your agency takes credit for the results. Reports are branded with your identity, keeping your client relationship fully protected.
Do you set up campaigns from scratch?
Absolutely. We handle everything from account setup and tracking to ad creative, targeting, and bid management. Agencies can offer complete campaign builds without touching the technical side.
Do you provide client-ready reports?
Yes, Sonnet delivers white-label reports highlighting impressions, clicks, conversions, and return on ad spend. These reports look like they came directly from your agency.
What budget sizes can Sonnet handle?
We manage everything from small test budgets to large enterprise spends. Our goal is to maximise efficiency no matter the scale.
How do you handle tracking and attribution?
We implement GA4, tag manager, pixels, and server-side tracking to ensure accurate conversion reporting.
Can you manage both ecommerce and lead generation campaigns?
Yes, we design campaigns tailored to client goals, whether that’s driving sales for online stores or generating qualified leads for B2B services.
Why choose Sonnet for paid media?
With experienced paid media buyers, proven processes, and a dedicated white-label structure, Sonnet helps agencies run profitable ad campaigns while keeping overheads low.