Ever launched a retargeting campaign only to discover your custom audience sitting at zero or far below the minimum threshold? From overly stringent URL conditions and seven-day look-back windows that exclude valuable visitors, to misfiring pixels, Conversion API hiccups and neglected domain verification, there are countless misconfigurations that can derail your audience-building efforts.

If you’re managing ad spend for clients, chances are you’ve been asked by clients something similar to : Should we go with LinkedIn or Meta? Truth is, there is no simple answer, it is nuanced, dependent on multiple variables and can change from campaign to campaign. Let’s take a look at which platform delivers and why.

This article explores how combining SEO and paid search can drive greater results and ROI for businesses. We’ll delve into the mutual benefits of using both strategies to inform keyword targeting, reduce CPC, and enhance visibility.

Deciding between paid search and paid social can be challenging, especially when the pressure is on to deliver measurable results. Both channels offer unique advantages, but the best choice depends on factors like your goals, target audience, and budget.

You are about to sail across uncharted waters but instead of relying solely on the stars, you now have an advanced navigation system that offers real-time updates, identifying every hidden reef and guiding you towards smoother seas.

This article explores how combining SEO and paid search can drive greater results and ROI for businesses. We’ll delve into the mutual benefits of using both strategies to inform keyword targeting, reduce CPC, and enhance visibility.