This Blog demonstrates how AI and automation are used in today's PPC with the condition that only a human can provide the strategic direction for an AI or automated system to be effective. The article reviews both the advantages of using AI and automation (faster execution, more intelligent targeting, and better efficiency) as well as the disadvantages (the decision-making process is opaque, and the advertising creative is generic). The article also discusses how Sonnet’s Human-in-the-traffic methodology will keep the use of automation accountable for producing quality lead generation and revenue.
While GA4 captures the numbers, traffic, sessions, and conversions, it often misses the why behind user behaviour. Microsoft Clarity bridges that gap by offering behavioural insights such as heatmaps, session recordings, and interaction data. For agencies, combining Clarity with GA4 leads to more holistic reports that connect metrics with real user experience. Since Clarity is free and easy to integrate, it’s a practical way to add depth and context to client reporting, helping agencies explain performance clearly and identify new opportunities for optimisation.
A guide for Agencies that explains how Instagram, TikTok and Pinterest now function as search engines and why agencies must optimise for in-app discovery. It highlights key signals (search queries, engagement, metadata, behaviour) and four reasons to prioritise social-search: shifting audience habits, untapped channels, stronger ROI and enhanced authority.
Discover why nearly 80% of paid media budgets fail to reach their full potential and how agencies can unlock hidden value by prioritising conversion rate optimisation (CRO) before scaling ad spend. This blog explains the pitfalls of ramping up ad budgets without improving on-site performance and introduces three core CRO strategies that turn existing traffic into a high-return, revenue-generating engine.
This post explores how LinkedIn’s AI-powered post suggestions can support business pages, especially those run by digital marketing agencies, in maintaining consistent and relevant content output. From our own experience using the feature, we’ve seen how it helps reduce content planning time, aligns with industry-relevant topics, and ensures that brands stay active and visible on the platform. We also cover limitations and tips to get the most out of the tool, to help agencies evaluate its practical value for themselves or their clients.
Ever launched a retargeting campaign only to discover your custom audience sitting at zero or far below the minimum threshold? From overly stringent URL conditions and seven-day look-back windows that exclude valuable visitors, to misfiring pixels, Conversion API hiccups and neglected domain verification, there are countless misconfigurations that can derail your audience-building efforts.
If you’re managing ad spend for clients, chances are you’ve been asked by clients something similar to : Should we go with LinkedIn or Meta? Truth is, there is no simple answer, it is nuanced, dependent on multiple variables and can change from campaign to campaign. Let’s take a look at which platform delivers and why.
This article explores how combining SEO and paid search can drive greater results and ROI for businesses. We’ll delve into the mutual benefits of using both strategies to inform keyword targeting, reduce CPC, and enhance visibility.
Deciding between paid search and paid social can be challenging, especially when the pressure is on to deliver measurable results. Both channels offer unique advantages, but the best choice depends on factors like your goals, target audience, and budget.
You are about to sail across uncharted waters but instead of relying solely on the stars, you now have an advanced navigation system that offers real-time updates, identifying every hidden reef and guiding you towards smoother seas.
This article explores how combining SEO and paid search can drive greater results and ROI for businesses. We’ll delve into the mutual benefits of using both strategies to inform keyword targeting, reduce CPC, and enhance visibility.
