Finding and keeping the right talent is a constant challenge for digital agencies. A recent survey found that 34% of agencies struggle to hire web developers, while 43% find it easy—showing a split job market.

Did you know that one in four agencies juggle relationships with over five external partners at the same time? While this level of collaboration can bring fresh perspectives and creativity, it also creates significant coordination challenges. Miscommunication, delays, and inefficiencies are common issues that can threaten project timelines and overall success.

The digital landscape is constantly changing, bringing new challenges to agencies that are striving to stay competitive. One of the most significant hurdles today is managing the rising costs of resources, particularly in areas like web development, data analytics, and SEO.

Over 40% of agencies perceive the current economic climate as uncertain. Our survey of 90 agency leaders and founders found that, in response, almost half are prioritising more flexible resourcing solutions—such as freelancers and agency partners—to reduce costs.

Human resources is a critical factor impacting agencies' decisions to expand their digital solutions. In a recent survey conducted by Sonnet of 90 agency leaders and founders, 38% of respondents indicated that HR costs were either very or extremely significant. This statistic underscores how pivotal managing HR costs can be for an agency's growth and competitive edge in the industry.