This post explores how systemised communication can transform client retention into a true growth engine for agencies. It unpacks why long-term success isn’t just about acquiring clients but keeping them, through personalised, proactive experiences backed by structured processes. From automated touchpoints to transparent reporting, it shows how agencies like Sonnet balance efficiency with authenticity to build relationships that last.
More than four in five agencies rely on external partners to scale their operations — but managing multiple suppliers brings real risk: variable quality, inconsistent delivery, and potential disruption. This post explores why risk is inherent in such partnerships and offers a practical framework to mitigate it — from choosing the right partner to governance, performance monitoring, and contingency planning. With strong relationships, clear KPIs, and constant oversight, external partners become an extension of your team rather than a liability.
Elevate Your Agency Offering with Strategic Freelancer Partnerships highlights that 80% of agencies rely on freelancers to bridge skill gaps, yet nearly one-third struggle with quality and availability. It identifies common pain points such as overcommitment, vetting mismatches, ambiguous briefs, and inconsistent feedback, that can derail projects and undermine brand consistency.
Let’s be honest, hosting isn’t the hottest topic at the agency table. It’s the unglamorous cousin to design, UX, branding, and campaign strategies. No client has ever said, “That AWS configuration really moved me.”
The best agencies know they don’t have to do everything alone. A recent survey by Sonnet found that 85% of agencies have seen real value from working with external partners whether it’s for fresh ideas, specialised skills, or a different perspective.
This blog highlights the importance of diverse resourcing solutions for agencies, particularly in the branding, creative, and digital sectors. It explores how leveraging a mix of permanent staff, freelancers, contractors, and specialised agencies allows agencies to scale operations, access niche expertise, and remain adaptable to fluctuating client demands. Key benefits discussed include enhanced client satisfaction, improved scalability, cost efficiency, and the ability to attract and retain top talent.
Finding and keeping the right talent is a constant challenge for digital agencies. A recent survey found that 34% of agencies struggle to hire web developers, while 43% find it easy—showing a split job market.
Did you know that one in four agencies juggle relationships with over five external partners at the same time? While this level of collaboration can bring fresh perspectives and creativity, it also creates significant coordination challenges. Miscommunication, delays, and inefficiencies are common issues that can threaten project timelines and overall success.
The digital landscape is constantly changing, bringing new challenges to agencies that are striving to stay competitive. One of the most significant hurdles today is managing the rising costs of resources, particularly in areas like web development, data analytics, and SEO.
Over 40% of agencies perceive the current economic climate as uncertain.
Our survey of 90 agency leaders and founders found that, in response, almost half are prioritising more flexible resourcing solutions—such as freelancers and agency partners—to reduce costs.
Human resources is a critical factor impacting agencies' decisions to expand their digital solutions.
In a recent survey conducted by Sonnet of 90 agency leaders and founders, 38% of respondents indicated that HR costs were either very or extremely significant. This statistic underscores how pivotal managing HR costs can be for an agency's growth and competitive edge in the industry.
