Digital Marketing

Deciding between paid search and paid social can be challenging, especially when the pressure is on to deliver measurable results. Both channels offer unique advantages, but the best choice depends on factors like your goals, target audience, and budget.

Did you know that over 60% of searches today result in zero-clicks because users are finding their answers directly on the search page. Search engines like ChatGPT Search are changing the way we approach SEO. This blog will explore the future of SEO with ChatGPT Search, highlighting its key features, benefits, and the impact it has on SEO strategies.

Did you know that Google's search algorithm processes over 63,000 searches per second? With such a vast amount of data being handled, Google has turned to AI to enhance search results and improve user experience. This blog will delve into the features of Google's new AI-organised search results, their impact on SEO, and strategies to navigate this evolving landscape.

This article explores how combining SEO and paid search can drive greater results and ROI for businesses. We’ll delve into the mutual benefits of using both strategies to inform keyword targeting, reduce CPC, and enhance visibility.