Did you know that LinkedIn pages posting at least once a week can double their engagement? This statistic provides one clear takeaway, it is that consistency on LinkedIn drives visibility and lead generation.
Yet for agencies, it can be quite difficult to balance the workload and a regular posting rhythm on LinkedIn. This is where LinkedIn’s AI-powered post suggestions fit into your social flow. Explore how it can help you reduce content planning times and align your pages with relevant industry themes.
What Are LinkedIn’s AI Post Suggestions?
Have you ever tried posting an update on your business page recently? There’s a little button that will pop out when you type more than 20 words that simply says ‘Rewrite with AI’. This button is your shortcut to maintaining your digital presence on LinkedIn, as once you click it, it drafts the entire post for you.
The LinkedIn machine learning model is trained on the following data:
- Trending Topics: The model scans current conversations across the platform to identify themes gaining traction in your industry. This ensures suggestions are timely and aligned with what your audience is engaging with.
- First Party Data: LinkedIn leverages its data such as user interactions, post formats, and engagement metrics. This shapes suggestions that reflect what performs well across similar pages.
- Your Page’s Historical Posts: The AI considers your past content to tailor suggestions to your brand’s tone and audience preferences. This helps your message stay consistent to your business and tone.
Together, these inputs allow LinkedIn to surface post ideas that are contextually appropriate for your page. If the suggestions turn out to be inappropriate to the current business, it can act as a solid starting point for your team to use.
Key Benefits for Agencies
So, how can I benefit from this feature? If your agency is busy juggling multiple clients and campaigns, this tool helps free up the creative bandwidth without sacrificing quality. LinkedIn’s AI post is essentially a shortcut during peak workloads.
Here are some key benefits for your agency:
1. Cuts down content ideation time
Agencies typically spend hours brainstorming topics but with AI-powered prompts you could trim this significantly. Letting you draft, review, and schedule posts in under 30 minutes.
2. Keeps pages active during busy periods
Maintaining a posting calendar gets more difficult as projects and workloads increase. AI suggestions can help act as a safety net. Offering to be a quick backup, ensuring you or your client’s pages are never empty.
3. Empowers smaller teams to maintain momentum
Smaller agencies that don’t have dedicated social teams often struggle with regular posting. AI helps bridge this gap by providing a steady stream of ideas for the team. Helping them maintain a consistent LinkedIn presence.
Together, these benefits mean your agency can spend less time wrestling with “blank-page syndrome” and more time on strategic storytelling and client engagement.
Limitations and Considerations
The other aspect to take into account is the limitations of LinkedIn’s AI post suggestions. While it can accelerate your workflow there are some pitfalls to keep track of.
The following are some limitations of LinkedIn’s AI agent:
- Generic Suggestions: Sometimes, posts are designed to feel safe and bland. Always refine wording and add agency-specific anecdotes to give your posts some personality.
- Voice and Tone May Not Align: The model bases its output on the general pattern of your page’s history and sometimes can’t fully internalise your unique brand. This means that you may have to adjust the language and style so that every post sounds like you.
- Risk of Over-Reliance: Treating AI suggestions as a one-stop solution can erode your content pipeline. If you utilise AI for every single post, you risk blending the noise provided from the agent rather than standing out with original ideas.
Agencies should use AI suggestions as a springboard but not as a finish line. There has to be a balance of both Human-authored and AI-authored posts. This is to ensure that your brand is consistent while still being allowed to stand out in the community.
Our Experience
When our team first trialled LinkedIn’s AI post suggestions, we were racing a tight deadline for multiple client pitches. Just from typing a rough topic and clicking “Rewrite with AI,” we went from a blank page to a structured draft in under 10 minutes. That single change slashed our LinkedIn planning time from around two hours to just 30 minutes per week.
We treated the AI output as a springboard. Each draft was then enriched with our own client success stories, regional insights and a dash of agency humour to keep the tone distinctly ours.
Crucially, we never let AI run unchecked. Every suggestion passed through our editorial review to ensure it matched our brand voice and strategic themes. This is especially helpful for agencies juggling heavy workloads. LinkedIn’s AI post helps maintain consistency and spark fresh ideas. Just remember, AI should complement your creativity, not replace it.
Your next steps
Enhancing your knowledge on AI tools for your agencies is key to thriving in the current marketing landscape.
We are a white label agency that can help in developing robust content plans for LinkedIn for your business.
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