Building custom WordPress themes can be rewarding, but even experienced developers fall into traps that lead to buggy, slow, or unscalable websites. In this post, we’ll explore the most common mistakes in WordPress theme development and how you can avoid them with simple, effective strategies. Whether you're a freelancer, agency or dev, avoiding these pitfalls will save you time, stress, and possibly your reputation. Avoiding these mistakes not only improves your work, it helps you grow as a reliable and trusted WordPress developer.

Opting to use clean code for your agency is not just a matter of preference but a strategic advantage. It provides better scalability and performance for your team, reducing the overall headaches caused by badly structured code.

WordPress’s flexibility and power make it a favourite among developers and agencies. However, creating truly dynamic and customised websites often requires going beyond the standard features. That's where Advanced Custom Fields (ACF) and Custom Post Types (CPTs) come in.