Digital Marketing

Ever launched a retargeting campaign only to discover your custom audience sitting at zero or far below the minimum threshold? From overly stringent URL conditions and seven-day look-back windows that exclude valuable visitors, to misfiring pixels, Conversion API hiccups and neglected domain verification, there are countless misconfigurations that can derail your audience-building efforts.

If you’re managing ad spend for clients, chances are you’ve been asked by clients something similar to : Should we go with LinkedIn or Meta? Truth is, there is no simple answer, it is nuanced, dependent on multiple variables and can change from campaign to campaign. Let’s take a look at which platform delivers and why.

This article explores how combining SEO and paid search can drive greater results and ROI for businesses. We’ll delve into the mutual benefits of using both strategies to inform keyword targeting, reduce CPC, and enhance visibility.

Did you know that 78% of mobile local searches result in an offline purchase? That’s a powerful statistic that highlights the importance of local SEO for businesses. In today’s digital world, simply having a strong online presence isn’t enough. To attract customers nearby and ready to engage, mastering local SEO is essential. 

Deciding between paid search and paid social can be challenging, especially when the pressure is on to deliver measurable results. Both channels offer unique advantages, but the best choice depends on factors like your goals, target audience, and budget.

Did you know that over 60% of searches today result in zero-clicks because users are finding their answers directly on the search page. Search engines like ChatGPT Search are changing the way we approach SEO. This blog will explore the future of SEO with ChatGPT Search, highlighting its key features, benefits, and the impact it has on SEO strategies.

Did you know that Google's search algorithm processes over 63,000 searches per second? With such a vast amount of data being handled, Google has turned to AI to enhance search results and improve user experience. This blog will delve into the features of Google's new AI-organised search results, their impact on SEO, and strategies to navigate this evolving landscape.

You are about to sail across uncharted waters but instead of relying solely on the stars, you now have an advanced navigation system that offers real-time updates, identifying every hidden reef and guiding you towards smoother seas.

This article explores how combining SEO and paid search can drive greater results and ROI for businesses. We’ll delve into the mutual benefits of using both strategies to inform keyword targeting, reduce CPC, and enhance visibility.