As AI-powered search becomes part of how buyers research suppliers, businesses are asking a new question: how do you measure success when traditional SEO metrics no longer tell the full story? This article explores practical ways to measure Generative Engine Optimisation (GEO), why AI mentions alone don't matter, and how to connect AI visibility with meaningful business outcomes such as lead quality, branded searches and sales conversations.

Google has officially removed FAQ rich results from Search, ending a feature that many marketers used to gain extra visibility in organic results. While the change may seem technical, it reflects a much larger trend: Google is steadily reducing opportunities to win attention through search features and increasingly controlling how information is surfaced through AI Overviews and paid placements. For businesses and agencies, the lesson is simple: SEO shortcuts eventually disappear. Content that genuinely helps users remains the most durable strategy.

Google’s March 2026 Core Update reinforces a clear direction: content that genuinely helps users will win, while generic, low-value pages will lose visibility. This shift puts pressure on agencies and businesses to rethink how they approach SEO—moving away from tactics and toward real expertise, user intent, and experience. Here’s what the update means in practice, and how to respond.

Google Maps is evolving from a simple directory of businesses into an AI-powered decision tool. With the introduction of Ask Maps, users can now ask natural, conversational questions and receive personalised recommendations instantly. For businesses, this shift changes how local visibility works. It’s no longer just about keywords or rankings — it’s about whether Google’s AI can clearly understand what your business offers. Complete profiles, accurate information, strong photos, and detailed reviews are becoming more important than ever.

Search behaviour is changing — fast. With generative AI influencing how people discover and evaluate information, traditional SEO metrics like rankings and clicks are no longer sufficient indicators of visibility or success. For agencies and brands, this means shifting focus from optimising for pages to optimising for answers, authority, and trust. In this blog, we unpack how AI search is reshaping discovery, why old SEO tactics alone won’t cut it, and what agencies can do today to future-proof client visibility — by building clear messaging, structured content, and recognised authority that AI systems actually reference.

AI hasn’t killed copywriting — it has removed the value of generic, SEO-driven content. As search engines and AI tools increasingly act as decision-makers, the brands that win are those that communicate clearly who they are for, what problem they solve, and why they are the right choice. This article explains why strong copywriting is now a competitive advantage, not a nice-to-have.

Consistency is now still the best way to succeed with your SEO strategy in 2026. Consistent and frequent changes to content, as well as ongoing technical work to ensure that your website runs smoothly, and building links to your website ethically, will lead to your website earning trust with search engines over the long term. In this blog we will break down and explore how the small weekly improvements you make to your website can be much better at driving strong SEO performance, compared to making the occasional large improvement. We will also explore how by being consistent, your website becomes less vulnerable to the impact of algorithm changes, and therefore allows your agency to achieve longer-term growth for its client base.

Generative Engine Optimisation (GEO) isn’t just the next phase of SEO. It’s how brands earn visibility in generative search, AI answers, and conversational platforms. But success isn’t measured by clicks or rankings—it’s about brand presence, trust, and conversion through real buyer intent. This post breaks down how to measure GEO performance using brand search, buyer-intent traffic, and prompt visibility, and how to build a simple scoreboard that shows whether your strategy is truly creating demand.

Did you know that 78% of mobile local searches result in an offline purchase? That’s a powerful statistic that highlights the importance of local SEO for businesses. In today’s digital world, simply having a strong online presence isn’t enough. To attract customers nearby and ready to engage, mastering local SEO is essential. 

Did you know that over 60% of searches today result in zero-clicks because users are finding their answers directly on the search page. Search engines like ChatGPT Search are changing the way we approach SEO. This blog will explore the future of SEO with ChatGPT Search, highlighting its key features, benefits, and the impact it has on SEO strategies.

Did you know that Google's search algorithm processes over 63,000 searches per second? With such a vast amount of data being handled, Google has turned to AI to enhance search results and improve user experience. This blog will delve into the features of Google's new AI-organised search results, their impact on SEO, and strategies to navigate this evolving landscape.